Skyline, E17

Skyline, E17 is a landmark 15 story mixed use development located at the heart of one of London’s most popular and vibrant boroughs, Waltham Forest. Developed by London Borough Waltham Forest, designed by PTE architects and constructed by Hill, this award winning scheme offers affordable and private homes, commercial space and a new nursery.   

Providing a mix of 1, 2 & 3 bedroom apartments and duplex’s, each apartment has been meticulously designed with a luxurious specification throughout, with large windows providing an abundance of natural light. The inset balconies are generously sized offering panoramic views across the City of London and beyond, the new community benefits from shared gardens and landscaped terraces. Skyline is conveniently located just 200m from Walthamstow Central station on the Victoria and Overground lines.

SiteSales were selected through a competitive tender process by LBWF to provide a full sales and marketing services for the project. Our in depth knowledge and experience of the residential sector enabled us to provide a range of services from market research and pricing strategy through to a full marketing service to include customer journey and branding. We developed all brochures, signage, CGI’s, managed all advertising and created a bespoke website tailored to the target market. Our experienced sales staff were based at Skyline in our carefully curated marketing suite where potential purchasers were supported with interactive sales tools, a gallery wall inspired by local artists and designers, and 13ft high CGI wallpaper of the view owners could enjoy! We designed and fitted out two show homes worthy of Walthamstow’s finest creatives to support the sales process.

Our fully integrated service resulted in an average sales rate of 8 per month with a majority of the 18 Shared Ownership and 50 private apartments being sold off plan. Dan Stapleton, Director of Major Projects at LBWF praised SiteSales efforts commenting “SiteSales outstripped the anticipated sales rate, exceed forecast sales revenue, delivered excellent customer service and provided pertinent advice to the Council at all stages of the project resulting in its successful delivery. We are delighted to be working with SiteSales on three further residential schemes in the borough”

We celebrate this month as Skyline has not only won the “Best Residential development” at the 2024 @RICSawards, but also the “Best Development 4+ Storeys” at the Inside Housing Awards.

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A huge well done to all the team involved.

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